The coordinated management of three areas of activity - the artists, the recordings and the production - generates important added values in what concerns the actual possibilities of diffusion of the knowledge of infrequent music, of any epoch and style. Without prejudice of having a special tendency to the ancient music, NBMusika's activity is impregnated with the necessary eclecticism that needs any business organization, without losing sight of its fundamental aim: to bring closer to the great public the unknown and undiscovered works of repertoire by means of a management that is knowledgeable in the artistic area and capable in the organizational field.